Globally, nutraceuticals are garnering prominence and becoming part of an average consumer’s daily diet. It is due to inadequate nutrition due to current lifestyle choices of people.
Importance of healthy diet and good lifestyle reigns is in the minds of consumers, which could not be dampened even by the financial meltdown which is witnessed in almost every other product segment worldwide. In fact, the recession may have actually prompted increased preference for dietary supplements and functional foods.
The term “nutraceutical” is used to describe any food, or part of a food supplements, that offers a medical or health benefit beyond simple nutrition. Such benefits may include the prevention or recurrence of disease.
These products range from proteins, vitamins, minerals, pure compounds and natural based used in capsules, tablets to foods that contain fortified bioactive ingredients.
Everything from vitamins, supplements to sports drinks, dairy products, snacks, pre-prepared diet meals could be considered as nutraceuticals.
Among the key drivers of nutraceutical industry growth are the health concerns of aging baby boomers in industrialized countries, a growing desire for natural alternatives to traditional pharmaceutical products and increased awareness among consumers on the link between nutrition and health.
Recognizing this shift in consumer preferences, Aurobindo has added nutraceutical ingredients to its portfolio to deliver high quality ingredients with customized forms by leveraging on the facilities and intellectual capabilities.