Planning for international trade show CPhI Worldwide participation: A Perspective

CPhI Worldwide 24-26 Oct 2017 , Frankfurt Fair, Frankfurt, Germany

1. Exhibiting at international trade shows like CPhI Worldwide can be an extremely effective way to promote export products of API, Intermediates, and other pharma raw materials, particularly for small, new-to-exporting manufacturing firms.
2. The Data supplied by a leading trade organization show CPhI Worldwide there are nearly 2,000 trade shows took place in over 75 countries, with the number of trade shows doubling in the last ten years.
3. The reason for this growth is simple. As more U.S. firms (many of them small) look to global markets, they soon realize that international trade shows are generally cheaper and more efficient than most other ways of making quality sales contacts.
4. Other trade association data show that in are costing very high for a salesperson working for a U.S. if travel to western Europe to meet with prospective customers. But it is costing very low if a firm’s participation in a European trade shows like CphI Europe or CPhI world wide .
5. Approx. 54% of all qualified leads developed by exporters selling industrial products at such trade shows. which are closed by other means of email and digital ways or phone calls.
6. It is proved to be the best show for new-to-exporting firms, particularly those with limited promotion budgets, that are aware of these numbers are quick to recognize that it is “smart” business to exhibit at overseas trade shows.
7. From a cost and efficiency standpoint, most exporters cannot afford not to participate in these shows.
8. This Pharmaceuticals raw material and processing industry has a foreign trade shows like CPhi worldwide in which a small exporter can participate. However, shows can be an expensive waste of time if a firm does not properly prepare for them.
9. If any firms wanting to sell abroad, it is important that they know how to properly plan for and participate in international trade shows.
10. Thus a well-organized, systematic approach is needed to the companies who are involved in manufacturing, contract manufacturing and sourcing of these Pharmaceutical API, Intermediates and Excipients for trade show participation.

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