DIGITAL AGE OF PHARMACEUTICAL INDUSTRY
Reputation Management in the Digital Age
The websites have become the face of the organizations In this new Digital age,! The customers are now a day’s more informed and more aware and takes decisions after a prolonged market research of manufacturing and sourcing. The pharmaceutical raw material industry is also not far from getting the similar kind of analysis through the digital and social media sources. With people Pharmaceutical industry is a field that caters to the need of the manufacturers. Becoming more techno savvy pharmaceutical professionals too need to adapt to new trends of digital marketing in pharmaceutical industry.
Everyone’s area of influence whether from procurement, business development or quality assurance of pharmaceuticals has now increased due to social media like facebook, linkedin, twitter etc.
In the today’s instant society, you have to put the management of your public relations and the reputation of your facility as one of the top priority through digital marketing.
Know your targeted audience:
Everyone now has digital presence. People from all the generations can be found in at the least one of the social media platforms such as Facebook, Twitter, Google +, linked in etc.
Hence just having an excellent website or social media page for your organization is not enough now. You also have to have a very good public relations team to respond
Quick response:
The solution is facing the quarry and come out the winner!! It might be difficult and downright scary to respond to an angry patient on digital platform. But people will appreciate an honest response which is addressed in a proper manner. A research found that friendly customer service representative responses can make people feel more affinity towards the brand.
The response should be quick. If your response is delayed by a long time gap People often might draw conclusions about the lack of efficiency in your organization. This is a sure way to divert the patients to your competitors.
Created By: Vinita Bhandari www.getdigitalpartner.com
