A good number of CPhI trade show participants like Pharmaceutical sourcing and marketing company & attendees are now using social media to document their experiences, which is a great strategy for building online visibility for everyone’s businesses.- The participants of CPhI trade show are also need to be advised to take advantage of Twitter, Instagram and similar social mobile apps to connect with prospective leads at a trade show like CPhI and international platform for Pharmaceutical business.
- Social media like FB, Twitter, LinkedIn are also a great platform to use for following up with sales leads after the CPhI
- It is most important to give your Twitter, FB, LinkedIn and Instagram followers updates about happenings at your CPhI booth, such as upcoming products, prices and samples availability of the raw material availability at your company.
- It is the best way to create your brand in these shows by promoting online your stall photos and short videos of your CPhI participation as it is the trade show of international level and a company can post booth activities on their business’s social pages.
- Offline Marketing activity of a Pharmaceutical sourcing and marketing company should also be vital for their CPhI booth employees to have a relaxed and friendly yet professional approach to their customer interactions (International and Domestic) and they should be with good communication skills. They should never use hard-sales tactics or make visitors feel pressured. A company’s first impression on a visitor is the approach to speaking with them and will make all the difference because people are likely to pass on information about good experiences.
